Businesses today are based on marketing and branding for the most part. You may be offering a good product, but so are many others. What sets you apart from your competition is how you band and market your products, which means that the package has to be worth the product. Cosmetic industry worldwide generates an estimated turnover of US0 billion, according to report by Eurostaf in May 2007. And this industry although dominated by brands like L’oreal and Estee Lauder, is not limited to them. Medium and small sized cosmetic companies are yielding great profits too.
The success however depends as much on their success in making great skin care discoveries as it does on right presentation. The three major factors that influence a consumer’s decision making are price, recommendations and packaging. Hence, needless to say, you need the correct retail packaging to make a place for yourself in the cosmetic market.
Cosmetic packaging may not seem much work, all you need to do is find a good retail packaging service provider and you are good to go. But have you found a good cosmetic packaging service provider yet? Does it fit the criteria required for high-quality packaging? There are numerous factors that need to be considered when packaging cosmetic products, ones that play a significant role in determining how much profit you make. Following are some major elements of cosmetic packaging that you need to put into consideration when choosing a retail packaging service provider:
The Quality of Cosmetic Containers
The quality of the cosmetic containers, needless to say, plays a pivotal role. Not only for branding purposes but also to retain the quality of your products. You may have a better than great product at hand, but if it isn’t good enough once it goes from production to packaging to distribution to shelves and then eventually to the consumers cabinet. The packaging needs to be sustainable enough to stand the bumps and bangs during shipment. So unless you aren’t opening shop right outside your manufacturing plant, it is about time to find a reliable cosmetic packaging service provider that can offer sustainable packaging products.
The cosmetic products not only need to be sustainable until they reach the stores but also need to be durable. Most skin care and makeup products are likely to be used for months. They will not only be sitting on the dressing table but maybe used during travel in handbags, makeup kits etc. And so it is very important that the caps and cosmetic containers are strong enough to handle the travel and constant use.
Ease of Use
Cosmetic jars need to be smartly designed to make sure that they are not only visually appealing but also easy to use. The right packages are designed in a way that makes it easy for the product to come out, and at the same time make it difficult to go back in, more like tubes. This is so to prevent contamination and effective application. Not all cosmetic products can be packaged in a cosmetic jar, some may require tubes whereas others may need spray bottles, foam pumps, lipstick cases etc. Hence, you will need a cosmetic packaging service provider that can offer a variety of different packaging solutions to meet the ones that your products need and deserve.
Allinpackaging.co.uk offers a wide range of packaging products including cosmetic containers, jars, lipstick cases, droppers, foam pumps, roll-ons and plenty of other products in various sizes that are used and highly recommended by dozens of successful small and medium sized cosmetic companies across the globe.
The packaging needs to be pilfer resistance to ensure your consumers that they are the first ones using the product. Reliability is a dominant factor in the success of any business, and when it comes to products, a good seal can go a long way in ensuring that.
Cosmetic products are made from a combination of different chemicals, which makes them easy to react if they come in contact with other chemicals, like those on the cosmetic containers. Where plastic packaging might work for one product, it may not work for another. Some products may need to be packaged in glass containers or in metalized containers. You will need packaging solutions that are chemically inert. Most plastic containers are usually inert to chemical reactions, where metal containers can be risky. So make sure you look for a packaging service provider that can offer security against such reactions and offers customized packaging services based on your product’s requirements.
Once you have cosmetic containers that will ensure that your product retains its awesomeness through the journey to and with the consumer, it is important to focus on what will make the consumer pick up the product in the first place. Labelling is not only used for instructions for usage, expiry dates, company logos and precautions. Labelling also plays a crucial role in making your product stand out in a shelf with plenty of other choices for the consumer. Labels need to look professional and unique, and to achieve that target you need to invest as much time in looking for a reliable labelling company as for a creative graphic designer.
Branding is the keyword to success today, whether you are offering products or services. How you brand your cosmetic products is how the consumers will perceive them. High quality is required until the finish line. Your cosmetic packaging needs to be distinctive so as to make a good shelf presence. It needs to reflect not only the significance of the product but also of the company. Your company. From choosing the right colours, to the most suitable bottles, material, labels and everything in between, all of it will eventually be crucial in the impact it has on the consumer. So if you are looking for a branding makeover, make sure you invest substantially on how you are presenting your products and services.
These are some valuable pointers to help you understand the significance of packaging for cosmetic products, and information on how the right packaging can be instrumental in yielding the right profits from this lucrative industry.