It may come as a surprise that it’s not just the design, size or utility of your packaging that affects customers during their shopping experience. One really important element of packaging – and one that most companies tend to forget – is packaging colour.
When choosing the colour of your packaging, there are several aspects that need to be taken into account. Some fundamental factors to consider include different colours conveying certain emotions, or colours being perceived in diverse ways due to women seeing particular hues differently to men. Historically, society has suggested that boys generally wear blue while pink is more preferable for girls. This differentiation, however, is gradually fading away as pink becomes increasingly more popular with men, but most product packaging aimed at male consumers continues to make use of the appeal of darker colours, such as dark blues, greys and browns, rather than using more colourful packaging often directed at women.
Classic colours and packaging trends
It’s not just gender that should be taken into account when planning packaging, but the age of our customers, too. Whereas younger audiences are more likely to choose the bolder colours, packaging trends show older consumers as being more conservative; it’s essential that packaging relates to the age of your target audience.
In several industries, the colour black is usually associated with high quality, ‘luxury’ products. Not only is black a simple, elegant and sophisticated colour – and in most cases truly the best solution for premium products – it’s also often the cheapest and safest option. As timeless colours, you can’t go wrong when choosing black, white and grey colours for successful packaging choices. Cosmetic products and perfume producers aspire to use natural colours such as these more readily. Natural space continues to be more and more important for consumers; so pastel natural colours are highly valued options, too.
The top ten colours for 2016 for men’s and women’s fashion are:
PANTONE 16-1548 Peach Echo
PANTONE 19-4049 Snorkel Blue
PANTONE 13-4810 Limpet Shell
PANTONE 17-1564 Fiesta
PANTONE 15-0146 Green Flash
PANTONE 13-1520 Rose Quartz
PANTONE 15-3919 Serenity
PANTONE 12-0752 Buttercup
PANTONE 16-3905 Lilac Gray PANTONE 15-1040 Iced Coffee
chart source: pantone.com
So if you are looking for a reliable source of packaging, where you can choose from thousands of products in almost every colour of the rainbow, visit our online shop to find the right packaging for you!