Packaging serves a number of purposes. It is not just about the protection of the packaged product, but it is also about building your brand, promoting your products and slowly winning customer confidence–all in way to increase profitability. In such a case, packaging cannot be ignored at all. Companies strive hard to ensure they make the best packaging for their products, which will not just keep the product protected and safe, but also which satisfies a customer’s needs, too.
The need for lightweight packaging for durables has been felt for long. This was especially felt in the food industry. There was an increased need to reduce the weight of packages with the use of a material, which is less bulky. This would also be good for recycling purposes or for disposal.
The need for lightweight packaging was felt for environmental purposes, too. Lightweight packages help in saving energy, especially during the production process and primarily during transportation. The heavier the package, the more will be its transportation cost. Thus, the need for lightweight product packaging was felt for combined purposes of cost and environmental benefits.
Today, paper packaging is gaining quite a popularity, mainly due to its lightweight and cost effectiveness. It is bio-degradable, too, which helps in keeping the environment protected. One such step, towards increased use of light packaging material is in the form of paper packaging for milk. You must be used to milk being sold in glass bottles, but now they are also available in paper packaging. Today, fast food outlets are also switching from glass to lightweight paper boxes and wraps. When is the last time you brought home your hamburger in foam box? Today, paper boxes are being manufactured in different sizes and shapes and being increasingly used in food industry to package food.
If you happen to buy moon cakes in Hong Kong, you will no longer get them in metal boxes. These metal boxes, were earlier used to package moon cakes. Metal boxes were not just heavy, but they were costly and not good for the environment either. Sustainable packaging in the form of paper packaging is lightweight and disposable. Moon cakes stay protected in these packaging boxes and these paper boxes are easy to carry and are pocket-friendly, too.
It has been observed that the food industry is now adopting a holistic approach towards weight reduction with product packaging. Packaging efficiency is now an important aspect which is being considered by manufacturers all over the world. Lightweight packaging is a great example of packaging efficiency, which covers almost the entire life-cycle of any package. This life cycle includes the resources needed to create the package, the ability of a package to protect the product, efficiency in transportation, display efficiency and also its impact at the end of its life.
Paper packaging is the best example of efficient lightweight packaging. It is cost effective, functional and can be produced without causing harm to the environment. In short, we can say that lightweight packaging for our durables is a win-win situation for customers, producers and the environment.
(photo source:www.freepik.com)