Have you ever heard about the 5-year-old test? If not, this article is for you to get know one of the basic tests of the packaging industry. This may sound weird, but the truth in it is very huge.
Regarding packaging, everybody aspires to create something extraordinary, something remarkable and what can attract the attention of customers during their shopping process.
If you planning to have your first packaging for your product or considering to change the existing one, the 5-year-old test will provide you with the answer you seek. It will also help you decided whether the packaging you are planning to choose is worth the investment or not.
This test is a very simple and practically cost-free way to see, whether your packaging is distinctive enough to stand out from the shelves.
Packaging Test – Pass it!
If you can describe your brand to a 5-year-old, send them into a store to find, and have them actually pick out your product. Then, be rest assured that your packaging is unique, memorable and have a distinctive brand mark that will keep consumers coming back every time they are at the store.
As a matter of fact, we can find several huge brands that are able to pass the 5-year-old test. This proves that their packaging is unique and to be recognised even if the customer does not know its name or if the customer does not know how to read :-).
For example, If you ask a child to find a yellow package with a rabbit and a glass of milk, they will come back with Nesquik. Also, if you ask the same child to find an egg-like package in white and orange colour, for sure they will return with a Kinder egg.
Several huge brands are able to pass the 5-year-old test, which proves that their packaging is unique enough to be recognised even if the customer does not know its name or if the customer does not know how to read :-).
At All In Packaging, we are continuously striving to widen our product portfolio to be able to offer packagings that can pass the 5-year-old test and catch the attention of customers. Lastly, they possess protective features and they are user-friendly.