Plastic: one of the most popular packaging materials, but also one of the biggest threats to our oceans. Climate conditions are set to become progressively worse in 2017, placing an increasingly important emphasis on ‘going green’. In the packaging industry, reducing waste and our ecological footprint, while increasing overall product sustainability, should be top priority.
Changing the way we think about waste packaging – particularly plastic – is vital to protecting the environment. Reducing the amount of waste plastic in our oceans is something some of the biggest brands are tackling, using revolutionary recycling solutions to limit the impact of waste packaging.
Adidas Plastic Bottle Shirts for Football Stars
Turning the problem into the solution is exactly what sports brand Adidas have done, teaming up with Parley for the Oceans campaign to turn ocean trash into high performance sportswear. Using waste plastic bottles taken from the Indian Ocean, Adidas and Parley for the Oceans created one-off shirts for Real Madrid CF and FC Bayern Munich football players. Each shirt was made from 28 recycled bottles, and although the overall appearance of the shirt was slightly more faded than the normal kit, the finished product was functional and stylish sportswear. This joint campaign from Adidas and Parley for the Oceans showcases the innovative ways in which we can reuse waste plastic, as well as how much plastic waste ends up in our oceans. Advancements in packaging design and manufacturing, along with developing recycling opportunities, mean that projects such as this can be developed to help protect the environment.
IKEA Uses Waste Plastic to Make Pillows
Famous furniture chain IKEA are also revolutionising plastic recycling by being creative with their product designs. Their approach focuses on incorporating recycled plastic into everyday items, as seen in their Ärenpris pillow range, where the polyester filling inside the pillow is spun from 100% recyclable PET bottles. By finding everyday uses for waste plastic through functional products, IKEA is highlighting how plastic can be used repurposed into high quality items. The more plastic we recycle and reuse, the less that ends up in landfills and in the ocean, reducing the negative impact of plastic packaging on the environment.
Using popular global brands to champion causes such as reducing plastic waste is a great way to draw attention to the importance of sustainability. More and more companies are striving to find and provide sustainable solutions to waste plastic, putting increased efforts into manufacturing plastic packaging that is 100% recyclable, so that it can be recycled and repurposed into functional and attractive items.
At All In Packaging, you can find packaging materials within our range that have no ecological footprint at all. Most of the plastic packaging products available are both reusable and recyclable. In addition, our company has launched the Quality Discount Packaging (QDP) programme to promote the re-use of packaging materials, which would otherwise be treated as waste. QDP gives companies a profitable alternative (helping you to find potential buyers) to the unnecessary waste of the planet’s resources. Sellers with surplus packaging can earn profit for any unnecessary items and buyers can get high quality products below the original market price, reducing packaging waste emissions and ultimately saving the environment from unnecessary waste.
As one of most popular packaging materials, thanks to its low cost and flexibility, the amount of plastic produced isn’t going to reduce. Instead, it’s our responsibility to come up with responsible, innovative and sustainable ways to turn the problem into the solution by focusing on producing more eco-friendly packaging. Get creative with recycling and reusing waste plastic and make a difference to the effect plastic has on the planet.
*sources: thesun.co.uk, ikea.com